In the fast-paced world of automotive dealerships, understanding the behavior of your online audience and optimizing your digital marketing strategies is paramount. That's where the Automotive Standards Council (ASC) Specification for Google Analytics 4 (GA4) comes into play.
At Driverseat, we are thrilled to introduce our support for a standardized framework for universal event tracking. This exciting development opens up new possibilities for dealerships, empowering them to harness data for growth and success.
The ASC, short for the Automotive Standards Council, represents a collaborative effort by industry experts with a shared mission: to establish universal standards for implementing GA4 within the automotive sector. This industry-led initiative is geared towards streamlining web analytics and reporting practices, ensuring a consistent and reliable approach to data utilization.
So, what exactly is the ASC Specification for GA4, and what benefits does it bring to your dealership?
In simple terms, it's a guiding document that is set to revolutionize the way dealerships approach web analytics. This comprehensive guide offers standards and best practices for deploying GA4 in the automotive industry, streamlining the setup process, and fostering flexibility in reporting.
Let's take a closer look at the benefits:
Enhanced data quality
In the age of digital marketing, data is king. The ASC Specification encourages you to send events into GA4 directly from your native code, bypassing clunky tag manager containers. This approach ensures greater data integrity and stability, laying a solid foundation for accurate analysis. Not to mention - removes another third party script from your website.
Broad platform compatibility
The ASC Specification is not an isolated effort; it's supported by leading automotive website platforms and digital retailing software providers, including Driverseat. This wide-ranging support guarantees consistency in data collection and analysis, regardless of your chosen provider.
Tailored custom events
Your dealership is unique, and your analytics should reflect that. The ASC Specification allows you to incorporate custom events into GA4, showcasing the performance of your products or services. Stand out from the competition while maintaining standardized data.
Streamlined aggregate reporting
For dealership groups juggling multiple website platforms due to OEM mandates, the ASC Specification offers a lifeline. With it, you can create reliable roll-up reports that enable you to inspect and compare online engagement across different tools. It's the key to a streamlined, data-driven approach.
Improved Google Ads management
Dealerships that embrace the full potential of the ASC spec will find themselves in a better position to optimize their Google Ads campaigns. The enhanced conversion signals, aligned with departmental sales goals, pave the way for a new level of precision in campaign management. Say goodbye to sending "mixed" conversion signals into Google Ads.
Specific conversion tracking
In the era of GA4, precision is the name of the game. The ASC Specification supports the measurement of conversions by department (sales, service, parts) and conversion outcomes. Say goodbye to vague conversion definitions and hello to campaign optimization based on outcomes rather than just clicks.
The ASC Specification is not a static document. It evolves alongside the ever-changing landscape of GA4. Google regularly updates GA4, and the ASC Specification is your ally in staying ahead of the curve. No more headaches trying to keep up with GA4 changes independently.
The ASC Specification for GA4 is a game-changer for automotive dealerships. It lays the foundation for standardized, high-quality analytics, providing a competitive edge in the digital marketplace.
At Driverseat, we are thrilled to offer complete support for the ASC Specification, giving your dealership the keys to the future of automotive analytics. Join us on this exciting journey and unlock the potential of standardized, high-quality analytics.