✨ Introducing Market-Based Pricing

Today we’re rolling out the ability for dealers to implement market-based pricing across their website.

This feature allows dealers to segment their site visitors into what they define as “In-Market” or “Out of Market” customers, and markup or discount accordingly. When configured, all visitors will be prompted to enter their zipcode to view vehicle pricing.

Once complete, customers will be told whether or not they fall into the “In-Market” category, and the pricing breakdown on the VDP will include a new line with the market adjustment.

Customer status, along with the modified price will be sent over to your CRM upon a lead submission.